Storytelling is an effective and memorable format that bloggers justifiably love to use. It’s a technique that helps the readers create an emotional bond with you and memorize your brand. This is why you must know how to use storytelling properly.
If you want to start using storytelling for your pet blog, but you’re not sure how to make it stand out, we’ve got you covered. Here are the best tips to help you nail storytelling on your pet blog.
Let’s take a closer look.
1. Know Your Goal
Storytelling is a technique that you need to use with a clear purpose in mind. It shouldn’t serve just to entertain the readers, because that won’t take you very far.
Therefore, before you start writing your story, make sure you know the answer to the question:
- What is the purpose of this story?
A story can serve numerous goals:
- to teach
- to explain
- to give guidance
- to show how something is done
- to solve a dilemma
For each story that you write, choose, and set a clear goal, and write with it in mind. This will ensure that your story is strong and memorable enough.
2. Be Relatable
The audience reading your pet blog probably isn’t interested in fictional stories about magical pets. On the contrary, they’re looking for something they can relate to and compare to their own experiences.
This is why it’s important that your stories:
- are relatable
- are realistic
- incorporate everyday situations
- stay in the realm of ordinary
Make sure you incorporate elements of people’s actual everyday lives and experiences with their pets.
3. Use Visuals
A story only becomes a story when it comes to life in the mind of the reader.
This is why you must support your blog story with visuals such as images and videos of cats, dogs, and other lovely animals.
The visuals will benefit both you and your readers:
- the story will come to life
- the readers will be able to visualize it
- the story will be easier to digest
- your readers will remember your blog
“Images and videos are perfect for supporting a blog story and making it more impactful and effective than it would’ve been without them. Most people are visual learners and prefer the stories that are backed up like this,” says Rebecca Faber, an experienced blogger, and writer at Wow Grade.
4. Share Real-Life Stories
If you want to take things a step further, you can even share stories of your readers, and people who are pet enthusiasts just like you.
Real-life stories can make a huge impact on your readership.
This is why you should listen to and share interesting stories that pet lovers from all over decide to share with you. These stories will:
- evoke stronger emotions
- come across as credible
- strengthen the community you’re building around your blog
- give people a reason to have a pet
Sharing real-life stories will make your pet blog stand out from the rest.
5. Focus on Animals
When you’re using storytelling on a pet bog, you mustn’t forget to make the pets the true heroes of your stories.
That means that your stories should always incorporate an animal as one of the main characters.
This way, you’ll be:
- sharing love and care for animals
- emphasizing the importance of animals
- positively influencing your readers
Give the pets in your stories a chance to shine and you’ll see the response from your readers will be fantastic.
When you’re using storytelling for your pet blog, all you have to do is think about your readers. Write the stories to fit their taste and give them something to truly enjoy.
Use the tips we’ve shared above to make your pet blog stand out from the rest. Use storytelling the right way and you’ll be surprised by the positive feedback you’ll receive.
Helene Cue is an experienced writer at Subjecto and a blogger whose main mission is to provide valuable information and help people reach their personal or professional goals.