Writing a pet profile is an important task as it should give an animal a chance to be adopted. It is not only about the animal, but it is also a chance for people to find a great companion. Maybe a person has not considered getting a cat but now can get several reasons to own one. Whether you are writing pet profiles as a breeder or as an adoption center worker, there are general rules that can help to make this text more exciting and powerful. If you want to master a perfect pet bio, here are working tips to do so.
- Get to Know the Pet
When people are looking for a pet, they want to know more about its character and traits, not only common information about the breed or size. Generic dog adoption application that features only facts sounds dull and boring. You need to give them an insight into what this dog is like. Spend some time with it, look at how it responds to other animals, touches, kids, etc. Try to get to know its character. Even if you are writing pet profiles only by photo, look at the animal’s eyes and posture to find a key to their personality.
- Write from Animal’s Perspective
There is nothing better than giving an animal’s perspective when writing a bio for shelter dog or cat. Try to imagine what it’s thinking about and give their point of view. Something in lines of “I’m really enjoying walks and everything excites me” or “I like to follow my owner as we are in this as a team”. Use the information you have got from hanging out with the pet to address it. However, do not make things up when it comes to habits of behaviors, the pet biography should be sincere so people know what they can expect.
- Be Positive
When it comes to a cat or dog adoption advertisement, you need to address its needs and particular behaviors. Animals that end up in a shelter probably have some traumatic experience or have survived neglect. Although it is important to mention, another factor is not to scare people off. Shelter animals are already often stereotyped as hard to handle. This description is as important as the picture is, as it gives an animal a chance to find a great family. 44% of dogs and 43% of cats are adopted from shelters or rescue, so the chances are high.
Address negativity, but do it in a kind and light-hearted manner. For example “Missy has lived on a street for quite a time, that’s why it might be hard for her to share food sometimes, but she is willing to open her heart to a loving person”.
- Do not Be Harsh with Restrictions
A lot of times, some restrictions come with adopting a particular pet. Some are better to live only with other elderly cats, others need someone at home all the time, and some animals are not very good around small children. You need to address these things, but do not put it on dog adoption posters as a harsh restriction. Sentences like “No small children” or “Elderly cats only” might scare an adopter. As they want to provide comfort to their pets. Try to put it lightly, like “Salem is a patient cat that looks for other cat companions that are willing to share his peaceful lifestyle of lying around” or “Tasty is a loving energy spark that she sometimes forgets how big she is, that’s why she might be not the most careful around small children”.
- Use more Adjectives
There is no such thing as too many positive words, whether we talk about adjectives to describe an animal lover or a pet. Cat or dog bio needs to be filled with words like cuddly, adorable, stunning, wonderful, kind, curious, gentle, sweet, or smart. This makes dog adoption ad more vivid, living, and exciting to read. And a dog breed profiler can use them too to attract more people.
- Underline Value to a Reader
When it comes to puppy profiles or dog profiles, we often focus on what is important for the animal. Like what environment, family, and lifestyle will work for it. But it is also essential to show people what value they will get from adopting this pet. Having a pet has so many benefits, like helping with loneliness, that’s why you need to concentrate on that. For example “Megan is a perfect companion for walks and plays in the garden, she will bring a smile of joy on your face just with a wiggle of her tail”.
Dog bios and pound puppies’ intros need to be positive and exciting to read. Get to know the animal you are writing about, describe their traits and needs but positively and lightly. Use more adjectives and show what value they can bring to the reader’s life.
Author’s bio: Vasy Kafidoff is a co-founder and CEO at WritingMetier. He also has years of experience in digital marketing, the creation of all types of texts, including product description copywriting. His areas of interest cover technology, business and marketing strategies, and education.