In recent years the pet industry has increased steadily. As per the American Pet Products Association, the U.S. pet industry expenses are projected to hit $99 billion in 2020, up from $95 billion in 2019. In this era where everything is tech and internet-driven, pet stores have to utilize the most of it to remain in business. Read below to use some digital platform hacks to promote your pet store.
1. Put attractive stories on Instagram.
Pets are adorable. Instagram stories and images of puppies and kittens are continuously going to pull in more comments and likes. So, use these to your benefit and emphasize on social networks, while also not forgetting to submit disavow, where imageries and videos rule. It is a vital part to avoid any copyright issue. The act of distributing good and eye-catching content that people want to see is sufficient for them to become famous. You can share images of your pet, customer’s pet, and others as long as it appears cute and endearing.
2. Provide pet advice over social media
Social media is one of the most significant ways to find fresh consumers and put your trademark out there. However, posting advertising content and sharing an update from your blog might turn off people. That is why it is essential to publish unique, personal, and customized content that makes you stand out in the crowd. You can offer advice and tips about the pet’s health, review products, and others.
3. Make a weekly newsletter
Newsletters are an excellent way to be in touch with customers. Frequent emails from you will make them keen to follow you on social media, visit the website, or even pay a visit to your store. It will increase sales and help in effective promotion.
4. Write prized content for your website
The first step for digital promotion is creating an e-commerce website. Complete it with personalized and adorable content. Make sure you write blogs about various things related to a pet, be it dog, cat, rabbits, etc.; when you share valuable information, visitors will take you seriously. Good-quality articles, shareable content with cute images, always work on a social media platform, and increase your organic views.
5. Gather testimonials
Most pet owners think of their cats and dogs as a member of their family. So they’re correctly careful about who they have confidence in when it comes to vet-care and cleaning. Requesting pleased consumers to write recommendations and back you up as an expert can help enhance your digital marketing operations.
Hence, leveraging digital media is a trend like never before for a pet store owner. Embrace it effectively and keep sharing content to engage with your audience to showcase your work and ingenuity in the field. Don’t forget to check out an ESA letter for your feline friend.